11.11.2016, 18:12
Exploring New Exciting Opportunities With Native Advertising
Author: AdNow
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This is a well-known fact that to be successful in the online world you should drive traffic or monetize it depending on the field of your activity.

If you are webmaster, you are considered to be a successful guy when your website has a high number of visits. This means you can start making money from your website by placing advertising. There a lot of types of ads from well-known Google AdSense to less popular ad networks. Choose any format you like so that ads match design, content, audience of your website: more reliance – higher CTR. To monetize traffic successfully you should increase the number of visitors to your resource. First you do it, then you start searching advertising agencies, try, choose, use.

If you have e-commerce project and want to sell a lot, you should attract as many visitors as you can on your commercial site or landing page. If you have a website, you should improve your SEO and work on your social media marketing but also try advertising to drive more traffic to your site. This is really obvious: if you want to increase your sales, use advertising.

How advertising market is changing

Of course the first thing we remind about advertising are contextual ads generated by Google Adwords. It is known as a very fast method to sell your goods or services. But to be honest the cost per click rises because competition increases and rates increase too. Sometimes advertisers are not satisfied with their results because ROI is too small or even negative. That can be the result of the tendency of the decrease of users trust to advertising: a lot of users learnt to distinguish websites with real, natural position in TOP 10 Google from those who paid for being placed above the organic search result. CTR becomes lower and lower every year.  

As for the most popular type of display advertising – banners – they are much less profitable. Experts tell the end of the banners era has come. Everyone’s got used to all these square or rectangular ads with calls to actions. Users acquired a kind of immunity to banners and simply ignore them. Despite of constant improvement of ad selection mechanism, the banner average clickthrough rate goes above 0.8 % very rarely.

Well, if traditional advertising is dying, how to attract visitors to the website?

Marketing is invincible until there are genious marketers. So native advertising appeared. According to BI Intelligence estimates native display ads revenue will constantly rise and in 2021 it will reach about $ 36.3 B in US. This can not be said about non-native advertising such as banners who will work less and less effectively. Researches show that even today the right side of the screen (where more often the banners are placed) is ignored by the users. Each year it gets more and more challenging to get user’s attention. But this is not the story about about native ads.

But what is exactly native advertising?

Native advertising is a new type of advertising that is disguised as the content of a page. Native Ads perfectly match the interface of the website. Ads are selected not only according to user’s interest and website topic, they also have adaptive design, which lets them to merge with website content. It increases user’s trust for the content and therefore increases CTR.

3 reasons why native advertising is effective:

  1.    Ad blocks looks similar to newsfeed of the website.
  2.    Ads match interests of website visitors.
  3. High level of trust to the block because ads resemble like the main content on a website. As a result – higher CTR.

Motetizing website and promoting business with native ad network Adnow.com

Adnow is a new  perspective player on the native advertising field. They offer interesting conditions for both advertisers and publishers. The start of the work is allways the same – future partners should get registred via a simple form.

To sell products or services, to promote your website with the help of Adnow the technlogy of real time bidding is used. You create your first campaign, fix the rate and the system searches for a perfect placement for your ads for the rate you indicated. Adnow pretends to be the most rapidly growing teaser ad network providing more than 4.200.000.000 impressions and 900.000.000 unique visitors per month. The platform is self-served and very simple to use. Due to advanced targeting options you can choose criterias.  Ads will be shown on websites with relevant content to target only an engaged audience. That is why this advertising generates a very high consumer attention.

How Adnow helps affiliate marketers to make money?

For webmasters who make money with online arbitrage it is important to find channels to buy traffic of high quality. Buying traffic from contextual advertising systems produces less and less profit since contextual advertising is in crisis: cost per click is constantly rising as competition among advertisers is increasing. Therefore, there is a teaser traffic exchange system in which you can buy teaser traffic. AdNow offers for those who plan to drive traffic and make their arbitrage strategy profitable:

  1. Real and high-quality traffic without fraud. No one wants to pay for a poor quality traffic with up to 40-60% of internet bots instead of real visitors. Such a traffic conversion is very low, if not zero. AdNow doesn’t let bots sneak in. They seriously struggle against fraud traffic \and that is one of reasons why there are so many unsatisfied reviews on the Internet. AdNow just bans and does not pay a penny to cheaters for not to burn their advertisers advertising budget up.
  2. Low CPC. That is a good news – because if the traffic in not cheap it is difficult to get profit by selling it.
  3. High CTR. With native advertising by AdNow the advertiser can be sure that users will trust the content and more often click ads. So more chance to convert visits to leads.
  4. Due to various platforms all around the world and constantly expanding geography targeting the audience becomes easier.
  5. Complete support. AdNow gives recommendations for creating high-converting landing-pages and helps with design and entire advertising conception.

For more information about opportunities to drive traffic follow http://adnow.com/advertisers

How webmaster can make money from the traffic with Adnow?

Due to the fact that we know what type of ads to show and we have many offers from direct advertisers and aggregators – we guarantee the high cost of ads for the webmaster. Good design and ads with high CTR allow us to offer one of the highest eCPM for webmasters.

 

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