In digital advertising, it’s not enough to get the impressions: you need to impress! Treat your banners like art and getting a click wouldn’t be a problem. If you want to know, how to make your ads work and what separates them from being a real piece of art, read our top below and make your […]

To sell a lot you need to understand your client. Let’s analyze consumer’s behavior step by step and find out what makes the ad efficient. 2 models of consumer buying decision: That’s how consumer thinks if he is familiar with the product: 1) realizing the problem 2) searching for information 3) considering options 4) making a […]