AdNow story

The way it started

The story of Adnow began in 2014, when a bunch of digital geeks passionate about digital marketing, RTB and Big Data came up with the idea of creating a new hybrid native ad format. This format was designed to serve ads and make the discovery of new and interesting content very easy and user-friendly. This format also allows to use media banners and native ads in the course of the same campaign, which comes in handy for clients and agencies when running brand promotion campaigns. The concept of serving interesting ads and content is quite obvious, however, the technical solution is complicated. It took the Adnow team over 1 year to develop the first platform prototype. The effectiveness of its’ algorithms was impressive from the outset. The idea came to fruition thanks to our co-founders that have been working with RTB, Big Data, media buying, pay per click campaigns and mobile advertising for the last 10-14 years. The combination of passion and experience made it possible to improve this platform and turn it into an effective advertising tool.

In December 2015 Adnow first launched cooperation with webmasters, and the publishers' platform became available for everyone willing to use it. Since then the algorithms and mathematical model were changed over 12 times improving the selective mechanics, while taking into account feedback from clients and our partners.

Adnow now =)

3 years have passed and in 2016 Adnow is proud to be a platform for over 150 000 partners, serving over 4 billion impressions each month throughout 107 countries. We are very pleased with these results, still, we are well aware of the long way to perfection that lies ahead. We work hard every day in order to improve our products and algorithms and provide the highest possible incomes for both sides – advertisers and publishers. We have expanded to become a large international company and put in the effort to work harder and harder on a daily basis.. And that’s why we offer our partners and clients more than any other network!

Vladimir Bashkin

Business Development Director

Vladimir leads Adnow’s worldwide operations driving the product development, sales and business development. He has an experience in building technology companies. Prior to joining Adnow, Vladimir held senior executive positions at High Technology Ad networks. Vladimir has two university degrees in "Computerised systems of information processing and management" and "Internet Industry Management".

Daria Baranova

Affiliate Director

Over 7 years of digital marketing experience in different fields. Was in charge of digital strategy for Sweden embassy and Global Blue Representative. Daria joined the Adnow team in 2015 as a Business Development Director and made a huge impact on the business acceleration in Europe. Daria got a Specialist degree in International relationship and E-business enterprise management, Master`s degree in Quality Management.

Helen Keat

Head of Sales

Helen started her career as a PPC manager in 2008. Then her passion and charisma lead her into sales where she became a best dealmaker. Since 2014 Helen is in charge of Sales in Adnow, helping the company get the market share faster than ever before. Has an advertising and marketing master`s degree. Fond of snowboarding.

Aslan Karabulut

Europe - Regional Director

A former enterprise business development manager. Aslan joined Adnow in 2014. His experience in business development withiin Europe helped Adnow to get strong positions in over 15 countries in half a year. Aslan has a master`s degree in surgery. Enjoys painting in free time.

Anzor Khalimov

Business Development Manager

Anzor has a 11 years of experience in developing IT solutions for advertising services, including RTB, Big Data and artificial intelligence. Joined the Adnow team in 2011 and in 2014 became a business development manager. Has a master`s degree in informatics. Volunteer, loves dogs.

The Next Level of Building
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4 Ways Brands Should Use Native Advertising
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Entrepreneurship Lesson to Learn from Native
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