As Vladimir Bashkin, Business Development Director of Native Ad Network Adnow, points out, it's increasingly important to make sure all your content, including your native advertising, is mobile-friendly, with mobile traffic expected to grow by almost 800% in the next year. Native advertising for some platforms, of course, such as Twitter or Snapchat, is likely to be designed directly for mobile use, but keep this need in mind as you plan your native campaigns. If your customer can't read your content on a small iPhone screen, they're unlikely to click on it and get the full message you're trying to send.